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2018中国(临沂)国际糖酒会商品交易会暨中秋订货会
2018 China (Linyi) International rum Trade Fair & mid autumn order meeting
一、展会概况
山东省是中国沿海经济大省,经济总量全国排名第三位,中国经济实力最强的省份之一,也是中国最重要的酒水、食品及快速消费品生产基地、消费市场和集散地。 临沂,山东省地级城市,是国务院批复确定的鲁东南地区中心城市、具有滨水特色的现代工贸城市和商贸物流中心。临沂地域面积17191.2平方公里,人口1124万人,临沂市辖3区9县及3个国家级经济技术开发区,是山东省人口最多、面积最大的地级市,坐拥全国最大的商品批发市场集群,市区拥有101余个大型专业批发市场,每天拥有30多万外地客商前来洽谈采购,是“中国市场名城”、“中国物流之都”、“中国商贸名城”,也是是北方地区糖酒副食品行业最大的集散地和物流周转中心,目前拥有华丰副食品批发市场、临沂供销物流批发市场、临沂东方副食商城、鲁南粮油市场、鲁南水产市场、鲁南国际茶博城、凯歌茶博园、临沂茶叶市场等十余个糖酒副食专业批发市场,消费市场潜力巨大,是各地酒水、副食等企业纷纷抢滩的战略要地。 为更好的安排、调配中秋、国庆商品旺季市场,保障节日供应,促进商品流通由临沂市会展业服务办公室批准,中国糖酒联盟、山东省糖酒副食品批发市场联盟、泉城会展网、山东巨帆会展服务有限公司执行承办的“2018第十届中国(临沂)国际糖酒商品交易会暨中秋订货会(简称:临沂糖酒会)”定于8月17-19日在临沂国际博览中心举办。
“得临沂者得山东”,临沂市场已成为全国各地酒水、食品、快速消费品企业开发山东、拓展北方市场的桥头堡,组委会热忱欢迎国内外客商莅临展会参观洽谈合作。
好客山东 大美新临沂欢迎您!
First, the general situation of the exhibition
Shandong province is the largest coastal economic province in China. The total economic total is ranked third in the country, one of the provinces with the strongest economic strength in China. It is also the most important production base of liquor, food and fast consumer goods, the consumption market and the collecting and distributing place. Linyi, Shandong prefecture level city, is the central city of the southeast region of the State Council, the modern industrial and trade city with waterfront characteristics and the trade and logistics center. Linyi has an area of 17191.2 square kilometers, a population of 11 million 240 thousand people, 9 counties and 3 National Economic and technological development zones under the jurisdiction of Linyi, which is the largest and largest city in Shandong Province, with the largest commodity wholesale market in the country, with more than 101 large professional wholesale markets in the city, and about 300000 foreign guests a day. Merchants come to negotiate purchasing, which are "the famous Chinese market city", "the capital of China logistics" and "the famous Chinese trade city". It is also the largest distribution and logistics center of the sugar and wine food industry in the north. It currently owns the wholesale food market of Huafeng, the distribution and distribution market of Linyi supply and marketing, the Linyi Oriental staple food business city, and the Shandong Province The southern grain and oil market, the southern Shandong aquatic market, the South Shandong International Tea Expo City, the KACON tea garden, the Linyi tea market and so on are more than ten specialized wholesale markets for sugar and wine non-staple food, which have great potential in the consumption market. In order to better arrange, allocate the Mid Autumn Festival and the national day commodity market, guarantee the supply of festivals, promote the circulation of commodities by the Linyi exhibition industry service office, China sugar wine alliance, Shandong sugar and wine non-staple food wholesale market alliance, Quancheng Convention and exhibition network, Shandong giant sail Exhibition Service Co., Ltd. carry out the "2018 tenth sessions" China (Linyi) international sugar and wine trade fair and mid autumn order meeting (Linyi sugar and Wine Association) will be held in Linyi International Expo Center on 17-19 August.
"Get Linyi people to Shandong", Linyi market has become a national wine, food, fast consumer goods enterprises to develop Shandong, expand the northern market bridgehead, the organizing committee warmly welcome customers from home and abroad to visit the exhibition to discuss cooperation.
Welcome to Shandong, welcome to Linyi.
展会定位: 中国糖酒招商区域会展第一品牌
展会主题:新“食”代  新思路 新生活
批准单位:
临沂市会展业服务办公室
指导单位:
临沂国际博览中心
山东省白酒工业协会
山东省啤酒工业协会
山东省饮料工业协会
执行单位:
中国糖酒联盟
山东省糖酒副食品批发市场联盟
泉城会展网
山东巨帆会展服务有限公司
协办单位:
临沂华丰国际副食批发城、济南西沙大市场、济南凤凰山国际名酒文化城、中国庆云酒水副食城、青岛即墨市东关副食品批发市场、菏泽恒盛大市场、滕州副食品批发市场、山东青州市副食批发市场、聊城市香江光彩大市场等
战略合作:
山东广播电视台
临沂广播电视台
临沂日报报业集团
布展时间:8月15日至16日
展览时间:8月17日至19日
撤展时间:8月19日15:00后
展会地点:临沂国际博览中心(临沂市兰山区双岭路49号)
规模:展览面积1.2万平米;
展商:预计800家优质展商;
品牌:预计2000余个糖酒食品品牌;
观众:预计45000人次,其中专业观众占60%以上;
辐射市场:山东、江苏、安徽、上海、浙江、河南、河北、山西等地市;
Exhibition location: the first brand of China sugar and wine inviting region Convention and Exhibition
New theme: new food, new ideas and new life.
Approval unit:
Linyi Convention and Exhibition Service Office
Guidance unit:
Linyi International Expo Center
Shandong Liquor Industry Association
Shandong Beer Industry Association
Shandong Beverage Industry Association
Executive unit:
Chinese sugar and wine Alliance
Shandong sugar and alcohol non-staple food wholesale market alliance
Quancheng Convention and exhibition network
Shandong giant sail Exhibition Service Co., Ltd.
Co - office unit:
Linyi Huafeng international staple food wholesale city, Ji'nan Xisha big market, Ji'nan Lantau Peak international famous wine culture city, China Qingyun liquor Food City, Qingdao Jimo city Dongguan non-staple food wholesale market, Heze Hengsheng market, Tengzhou non-staple food wholesale market, Shandong Qingzhou city wholesale market, Liaocheng City Xiangjiang luster big market, etc.
Strategic cooperation:
Shandong radio and television station
Linyi radio and television station
Linyi daily newspaper industry group
Exhibition time: from August 15th to 16th
Exhibition time: from August 17th to 19th
Time of withdrawal: after 15:00 in August 19th
Exhibition venue: Linyi International Expo Center (No. 49 Shuang Ling Road, Lanshan District, Linyi)
Scale: the exhibition area is 12 thousand square meters.
Exhibitor: 800 high quality exhibitors are expected;
Brand: more than 2000 brands of sugar and wine are expected.
Audience: 45000 people are expected, of which more than 60% are professional spectators.
Radiation Market: Shandong, Jiangsu, Anhui, Shanghai, Zhejiang, Henan, Hebei, Shanxi and other cities.
二、展区规划及参展范围
1、名酒展区
(一)国内名酒展区:白酒、啤酒、保健酒/药酒、果酒、黄酒、米酒、预调酒等企业 ;
(二)进口红酒展区:葡萄酒、啤酒、洋酒(威士忌、金酒、伏特加酒、朗姆酒、特吉拉酒、白兰地 )雪莉酒等国外葡萄酒及烈酒企业;
2、精品糖酒饮品展区
           精品糖酒类及饮品类:乳制品饮料、碳酸饮料、果蔬饮料、功能型饮料、运动型饮料、茶饮料、饮用水、固体饮料等饮品企业;
Two, the planning of the exhibition area and the scope of participation
1, famous wine exhibition area
(1) the famous liquor exhibition areas in China: liquor, beer, health wine, medicinal wine, fruit wine, yellow rice wine, rice wine, pre liquor and so on.
(two) imported red wine exhibition area: wine, beer, foreign wine (whisky, golden wine, vodka wine, rum, tegera wine, brandy) sherry and other foreign wine and spirits enterprises;
2. The exhibition area of high quality sugar and wine drinks
Boutique sugar and drinks and drinks: dairy drinks, carbonated beverages, fruit and vegetable drinks, functional beverages, sports drinks, tea drinks, drinking water, solid drinks and other beverage enterprises;
三、展会亮点: 
(一)权威的组织机构 政府批准、支持、权威行业协会、主流媒体的强力支持,专业会展公司的规范化运营,必将打造出“专业化、规范化、区域化”可持续发展的行业品牌盛会!
(二)主流媒体的高效传播和推广 全国200多家强势糖酒会行业媒体、专业杂志和专业网站对展会进行全方位报道,让参展企业形象得到最大程度的展现。本届展会制定了高密度、多层次、多视角的宣传推广方案,为参展商构架一个高质量、高层次、高效益的交流平台,是企业把握市场动态、沟通交流、营销推广的最佳舞台;
(三)电子商务与专业会展融合发展 利用展会官方网站为客户提供线上+线下的全面服务,通过电子商务与专业会展融合发展,打造一届充满互联网元素的专业糖酒会。展会一方面推动参展商入驻官网,实现线下体验线上下单的交易过程,另一方面利用微信营销、今日头条等新媒体加大展会的宣传力度,实现线上线下与参展商及观众的互动;
(四)会展国际资源的引入和临沂国际化 在展会中开设进口红酒、食品饮料展区,利用会展和电子商务平台对接引入国际资源,吸引来自葡萄牙、法国、新加坡、泰国、马来西亚等国际的特色食品,展示饮食文化,促进国际贸易额的提升,加快国内产品向国际输出;
Three. Highlights of the exhibition:
(1) the authoritative organization and organization government approval, support, authoritative industry association, the strong support of the mainstream media, the standardized operation of the professional exhibition company, will create a "specialization, standardization, regionalization" sustainable development of the industry brand grand event!
(two) the efficient dissemination of the mainstream media and the promotion of the media, professional magazines and professional websites of more than 200 strong sugar and wine industry in the country to the exhibition, so that the image of the exhibitors will be displayed to the maximum extent. This exhibition has set up a high density, multi-level and multi perspective propaganda and promotion program. It is the best stage for the enterprise to grasp the market dynamics, communication and marketing promotion by building a high quality, high level and high efficiency exchange platform for exhibitors.
(three) the integration of electronic commerce and professional exhibition and exhibition development use the official website of the exhibition to provide customers with the overall service under the line + line, through the integration of electronic commerce and professional exhibition and development, to create a professional sugar and wine meeting full of Internet elements. On the one hand, the exhibition promotes the exhibitors to enter the official network, realizes the transaction process on the line under line, and on the other hand, makes use of new media such as WeChat marketing, today's headlines and other new media to increase the publicity to realize the interaction between the exhibitors and the audience.
(four) the introduction of convention and exhibition international resources and Linyi internationalization in the exhibition opened imported red wine, food and Beverage Exhibition Area, the use of exhibition and e-commerce platform docking introduction of international resources, attract from Portugal, France, Singapore, Thailand, Malaysia and other international food products, display the food culture, promote International Trade The promotion of Yi will speed up the export of domestic products to the world.
四、展会举办优势:
(1)以“市场名城”“物流之都”为中心,全面辐射北方强省 本届糖酒会的举办地临沂,冠有“中国市场名城”、“中国物流之都”的美称,是江北最大的商贸中心。临沂承南接北,是山东的南大门,临近江苏、安徽、河南、河北、北京、天津及东三省等酒业强省,地理位置优越,交通便利,业内素有“得临沂者得山东,得山东者得北方”的美赞。临沂拥有包括山东省内最大的华丰国际糖酒副食批发城在内的全国性各类商品批发市场1000多处,物流网络覆盖全国县级以上城市,每天全国各地人流30多万,市场交易额达800亿元。相较于其他城市,临沂物流有着得天独厚的成本优势,相同距离价格要节省30%。临沂国际糖酒会充分依托临沂物流优势,倾力打造中国糖酒招商区域会展第一品牌;
(2)以强势媒体为依托,全方位多角度宣传 展会举办效果如何,宣传至关重要。权威媒体(山东广播电视台、临沂广播电视台、临沂日报报业集团)支持专业会展公司办展,其优势毋庸置疑。本届临沂国际糖酒会也将会注重互联网媒体的宣传,既利用自身展会官网作宣传,同时也借助合作媒体如:中国糖酒网、火爆食品饮料招商网、火爆好酒招商网、中国好酒招商网、中国美酒网、好妞妞食品饮料招商网等专业网站,新浪网、搜狐、百度搜索等门户网站的平台,全面为临沂国际糖酒会升级造势;
(3)以专业会展公司为核心,精心运作保证品质 山东巨帆会展服务有限公司公司“山东省优秀会展企业”。在成功借鉴以往展会经验的基础上,通过精心运作,争取把本届糖酒会办成最专业、辐射范围最广的区域级糖酒商品盛会;
(4)以专业观众为重点,提升会展专业化水平 本届糖酒会组委会把专业观众的邀请组织工作放在了第一位并制定了详细的专业观众的组织和宣传推广工作。一方面通过行业网络媒体宣传邀请专业观众参会,在山东广播电视台、临沂电视台、齐鲁晚报等主流媒体上投放价值数百万招商广告,把专业观众的组织工作深入到各地市的每一个县区;另一方面组委会还将邮寄50万张门票、10万份展业观众邀请函和30余万次电话邀请大型商超采购负责人,糖酒企业负责人,大型糖酒企业经营、批发商,政府管理部门,大型糖酒副食生产加工企业,各地代表及国内外采购商等;
(5)临沂国际博览中心地处临沂西部商区、物流聚集区,位于临西十路与双岭路交会处,东临临沂大学、西临西外环;会展中心周边有各类专业批发市场100多处,商贸发达;紧邻双岭路高架桥,与高 速入口及长途汽车站紧密相连,周围高速公路网四通八达,交通十分便利;
Four. The advantages of the exhibition are:
(1) take the "capital city" and "the capital of logistics" as the center, to fully radiate Linyi, the host of the sugar and wine meeting in the northern strong province, and the title of "the famous Chinese market city" and "the capital of China logistics". It is the largest trade center in the north of Jiangbei. Linyi, South Gate to south, is the South Gate of Shandong, near Jiangsu, Anhui, Henan, Hebei, Beijing, Tianjin and Eastern three provinces, such as strong province, geographical position, convenient transportation, the industry is known as "Linyi is Shandong, the Shandong people get the north" beauty praise. Linyi has more than 1000 national commodity wholesale markets including the largest Huafeng international sugar and alcohol food wholesale city in Shandong province. The logistics network covers the cities and cities above the county level in the whole country. About 300000 people all over the country each day, and the market transaction amount is 80 billion yuan. Compared with other cities, Linyi logistics has a unique cost advantage, the same distance price to save 30%. Linyi international sugar and Wine Association is fully relying on the logistics advantages of Linyi.
(2) to publicize the effect of exhibitions based on the strong media and omni-directional and multi angle propaganda is very important. Authoritative media (Shandong radio and television, Linyi radio and television, Linyi daily newspaper group) support professional exhibition companies to run exhibitions, their advantages are beyond doubt. The Linyi international sugar and Wine Association will also pay attention to the publicity of the Internet media, using the official website of its own exhibition, as well as the cooperation media such as China sugar and wine net, hot food and beverage investment net, hot and good wine merchants, Chinese good wine merchants net, Chinese wine net, good Niu Niu food and beverage investment net and other professional networks Station, Sina, Sohu, Baidu search and other portal platform platform for the Linyi international sugar and Wine Association to upgrade.
(3) with professional exhibition company as the core, it is meticulously operated to ensure the quality of Shandong Ju fan Exhibition Service Co., Ltd., "Shandong excellent exhibition enterprise". On the basis of successful experience of the previous exhibition, through meticulous operation, we should strive to make the sugar and wine meeting the most specialized and broadest area of regional sugar and wine commodities.
(4) focusing on the professional audience, promoting the professional level of the conference and exhibition, the Organizing Committee of this conference has put the organization work of the professional audience in the first place and formulated a detailed professional audience organization and publicity and promotion work. On the one hand, the professional audience will be invited through the industry network media, and millions of commercial advertisements are put on the mainstream media, such as Shandong radio and television station, Linyi TV station and Qilu Evening News. The organization of professional audiences will be penetrated into every county district; the other side organizing committee will also send 500 thousand tickets, 10 The invitation letter and more than 30 million telephone invitations are invited, the head of the large merchants, the head of the sugar and wine enterprises, the management of the large sugar and wine enterprises, the wholesalers, the government administration, the large-scale production and processing enterprises of sugar and wine non-staple food, the representatives of various places and the buyers at home and abroad.
(5) Linyi International Expo Center is located in Western Linyi business district and logistics gathering area, located at the intersection of Linxi ten and Double Ridge Road, Linyi University and West Linxi outer ring in the East; there are more than 100 specialized wholesale markets around the exhibition center and developed in trade, close to the double ridge road viaduct, closely related to the high-speed entrance and long-distance bus station. Lian, the surrounding expressway network is accessible in all directions, and the traffic is very convenient.
五、专业采购商邀请
1、设立专业观众工作组 负责对临沂市3区9县及3个国家级经济开发区所有的酒水、食品及快消品批发市场、厂家办事处、代理商、经销商、批发商、零售商、酒店等进行一对一邀约。负责对山东省17个地级市酒水、副食批发市场部门定向邀请,统一由大巴车接送到展会现场洽谈,并将信息传递到市场的每一个业主。 对临沂市辖区及县区、开发区各行业协会、商会、大型企事业单位、中小型企业、批发市场等负责人进行一对一邀约。 重点对江苏、安徽、河南、河北等北方八省有影响力的酒水、食品批发市场部门定向邀约、采取到会现金补贴等形式到展会现场洽谈合作;
2、大范围高密度展会宣传 通过山东广播电视台、临沂电视台、齐鲁晚报、今日头条等媒体资源优势对展会进行全方位、深入性的连续跟踪报道及宣传。重金投入临沂市区户外广告、LED广告、公交车广告、出租车广告、楼宇广告、DM直投广告。 私家车广播上下班高峰期对糖酒会进行重点宣传;
3、专业观众数据库邀请 整合组委会历届展会积累的20余万名专业观众数据库,通过短信循环群发、电话一对一邀请参观本届糖酒会;
4、展前在数百家专业杂志、门户网站、专业网站、论坛、贴吧、微博、微信等渠道刊登及发布新闻,对展会进行全方位的宣传;
5、专业观众工作组参加全国糖酒会、全国食品展、山东省糖酒会等大中型及周边糖酒食品展会及活动,发放约30万张展会门票及邀请函,将信息连续传递到行业人士手中;
Five. Invitations from professional purchasers
1, the establishment of a professional audience working group is responsible for the one to one invitation to all the liquor, food and fast food wholesale market, factory office, agent, distributor, wholesaler, retailer and hotel in 9 counties and 3 national economic development zones of Linyi 3 district. In charge of directing the invitation to the 17 prefectural cities of Shandong province and the Department of the wholesale market for food and beverage, the bus is delivered to the exhibition site, and the information is transferred to every owner of the market. Linyi city and the county, the county, the development zone of the industry association, chamber of Commerce, large enterprises and institutions, small and medium enterprises, wholesale market and other responsible persons to invite one to one. Focus on the eight provinces of Jiangsu, Anhui, Henan, Hebei and other influential drinking water, food wholesale market departments directed invitation, take the form of cash subsidies and other forms to negotiate the exhibition site.
2. The exhibition is propagandize and propagandize through the advantages of Shandong radio and television station, Linyi TV station, Qilu Evening News, and the headlines of today's media resources. Invest heavily in outdoor advertising, LED advertising, bus advertising, taxi advertising, building advertising and DM direct advertising in Linyi. Private cars are mainly publicizing the rum during peak hours.
3. The professional audience database invites more than 20 million professional audience database accumulated by the previous exhibition of the organizing committee.
4, before the exhibition, it published and published news in hundreds of professional magazines, portal sites, professional websites, forums, micro-blog, WeChat and other channels, and carried out a full range of publicity to the exhibition.
5, the professional audience working group participated in the national sugar and wine conference, the national food exhibition, the Shandong sugar and wine conference and other large and medium-sized and peripheral sugar and wine food exhibition and activities, issued about 300 thousand exhibition tickets and invitation letters, the information will be transferred to the hands of the industry.
六、收费标准(全场统一成交价)
经临沂国际糖酒会组委会办公室与临沂国际博览中心共同协商,本着减轻参会企业负担的原则,制定本标准,请各单位监督执行。
特装展位:特装350元/(36起租)
标准展位:3000元/个 (规格:3mx3m双开口展位) 2500元/个 (规格:3mx3m单开口展位)
国际葡萄酒及烈酒展区:3500元/个 (规格:3mx3m双开口展位) 
外资企业:1000美元/个(规格:3*3m国际标准展位)
展会冠名、赞助及现场黄金广告位:详询大会组委会
Six. The standard of charge (the unified transaction price of the whole field)
Through consultation between the office of the Organizing Committee of the Linyi international sugar and Wine Association and the Linyi International Expo Center, the standard is formulated in accordance with the principle of reducing the burden on the participating enterprises, and the units are requested to supervise and implement.
Special booths: 350 yuan / 36 (rent)
Standard booth: 3000 yuan / size (specification: 3mx3m double open booth) 2500 yuan / size (specification: 3mx3m single opening booth)
International wine and Spirits Exhibition Area: 3500 yuan / size (specification: 3mx3m double opening booth)
Exhibition naming, sponsorship and spot gold advertising: details of the Organizing Committee of the conference
七、参展程序:
索取资料→预定展位→签订合同→汇款→准备资料→按时参展
Seven. The procedure of exhibiting:
To get information, to schedule booth, to sign contract, to remit money, to prepare information, to attend exhibition on time.
八、组委会指定汇款账户
户名:山东巨帆会展服务有限公司
开户行:工行济南开发区会展中心支行
账户:1602 1567 0910 0036 166
Eight. A remittance account designated by the Organizing Committee
Household name: Shandong giant sail Exhibition Service Co., Ltd.
Bank: branch of Ji'nan Development Zone Convention and Exhibition Center, ICBC
Account: 160215670910003616
九、 组委会联系方式
糖酒饮品展区:18888370179 杨主任
品牌白酒展区:15853107708 刘主任
国际葡萄酒展区:18766163383 李主任
参观热线:86-0531-88983453 郑经理
冠名赞助:13153179030石主任
后勤保障:18615227141 岳主任
展会官网:www.lytjh.com 
微信公众号: lygjtjh  临沂糖酒会
电子邮箱:linyitangjiuhui@163.com
联系地址:中国 济南奥体西路1222号

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